SERIOUSLY STRONG MARKETING EFFORTS EARNS INNOVA SOLUTIONS A PROLIFIC NORTH AWARD
Innova Solutions have been recognised for their ‘Strongman Approved’ campaign with British Strongman, Mark Felix
08 JUNE 2017, LANCASHIRE
SummaryIn the midst of what has been a successful year for Lancashire based adhesives firm, Innova Solutions, they’ve been awarded ‘B2B Marketing/Integrated Communications Campaign’ alongside their marketing agency, 3ManFactory, at the Prolific North Awards 2017.
[08/06/17] In the midst of what has been a successful year for Lancashire based adhesives firm, Innova Solutions, they’ve been awarded ‘B2B Marketing/Integrated Communications Campaign’ alongside their marketing agency, 3ManFactory, at the Prolific North Awards 2017 after being shortlisted against some other seriously impressive campaigns.
It was their campaign with 11 times World's Strongest Man competitor, Mark Felix, that earned them the recognition from the judges. Their campaign included web, social media, video and PR and they were even joined by Mark Felix at the Sign & Digital UK conference at the NEC in Birmingham in March.
They were praised for delivering an exceptionally creative campaign that managed to deliver outstanding results. They teamed up with Mark Felix, who is widely regarded as having the strongest grip in the world, in July 2016 to help promote their range of high-strength structural adhesives and bonding tapes. It was a big decision for Innova Solutions to choose somebody outside of the industry to embody their brand and it’s one that’s paid off.
Glenn Dunleavey, Managing Director at Innova Solutions, said:
“Mark Felix was the perfect figure to represent the unbeatable hold and grip strength of our own products. He personifies the Innova Solutions brand perfectly and we’re delighted to have received this award off the back of a really successful campaign.”
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NOTES TO EDITOR -
- Innova started trading in 2002 as they wanted to provide high-strength and eco-friendly adhesives and bonding tapes for a wide range of purposes, with expert knowledge and advice to help meet each customer’s specific needs and requirements. A link to their website can be found here: http://innovasolutions.co.uk/
- Watch Mark Felix undertake the Innova Solutions Strongman Challenge here: https://www.youtube.com/watch?v=Gam6ALN5rHQ
- Watch Mark Felix go head to head with Innova Solutions’ Sales Director, Spencer Kelly, in a competition against their high-strength products here: https://www.youtube.com/watch?v=QH3z7zIWRNU
- Mark Felix (born 17 April 1966) is a strongman competitor and regular entrant to the World's Strongest Man competition. Felix has won numerous international grip contests, including the Rolling Thunder World Championships. Continues at; https://en.wikipedia.org/wiki/Mark_Felix
- Innova Solutions, renowned for their range of super strength adhesives, were finalists for the Lancashire 2015 Best in Business Awards (BIBAs, www.thebibas.co.uk) in three different categories; Employer of the Year, Small Business of the Year and Excellence in Customer Service
- The Prolific North Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the creative and media industries across the North; http://prolificnorthawards.co.uk/
"Mark Felix was the perfect figure to represent the unbeatable hold and grip strength of our own products. He personifies the Innova Solutions brand perfectly and we’re delighted to have received this award off the back of a really successful campaign." Glenn Dunleavey, Managing Director at Innova Solutions
Becky NolanMarketing Assistant
01772 915 005
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