INNOVA SOLUTIONS PUT ON A STRONG SHOW AT SIGN & DIGITAL UK

The face of their high strength products, World Strongman Mark Felix, pulls in the punters at Sign & Digital UK 2017.

06 APRIL 2017, BIRMINGHAM, UNITED KINGDOM
Summary
Lancashire based adhesives firm, Innova Solutions, and their sister company, NovaDURA, were joined by none other than 11 times World Strongest Man competitor, Mark Felix, at the Sign & Digital UK event in Birmingham last week as they championed their high strength product range.

[06/04/2017] Lancashire based adhesives firm, Innova Solutions, and their sister company, NovaDURA, were joined by none other than 11 times World Strongest Man competitor, Mark Felix, at the Sign & Digital UK event in Birmingham last week as they championed their high strength product range.

As the face of Innova Solutions, Felix’s appearance made the Sign & Digital UK’s 30th anniversary one to remember, putting his world record holding grip strength to the test in challenges with visitors and exhibitors alike while delighting fans with photos and selfies.

The spectacle of strength helped to draw attention to the pioneering products Innova were showcasing, including pre-powder coat metal bonding, low surface energy (LSE) bonding tapes and products that can build a durable structural bond without leaving read through. It was also the perfect platform for sister company, NovaDURA, to launch primaDURA Glow - the only anti-vandal and anti-graffiti photoluminescent signage to satisfy the demanding requirements of Transport For London/London Underground Ltd; S1085: Issue A4: 2016 for Fire Safety Performance of Materials in Rail Stations and Tunnels Infrastructure.

Glenn Dunleavey, Managing Director at Innova Solutions, said:

“Mark Felix is the perfect figure to represent the unbeatable hold and grip strength of our own products. He personifies the Innova Solutions brand perfectly and having him at Sign & Digital UK really helped to get visitors involved and interested.”

Speaking of the show’s impact, Glenn continued: “We had a terrific exhibition and took away some exciting leads. You never know - just one of those could make a significant contribution to our annual forecast and pay for the whole show, making it a worthwhile investment.”

ENDS

For further information please contact -

Becky Nolan

Becky@3manfactory.co.uk

(01772) 915 005

Media pack, including images and video content, can be found here [link to media pack].

Glenn Dunleavey is available for comment.

NOTES TO EDITOR -

  • Innova started trading in 2002 as they wanted to provide high-strength and eco-friendly adhesives and bonding tapes for a wide range of purposes, with expert knowledge and advice to help meet each customer’s specific needs and requirements. A link to their website can be found here: http://innovasolutions.co.uk/
  • Watch Mark Felix undertake the Innova Solutions Strongman Challenge here: https://www.youtube.com/watch?v=Gam6ALN5rHQ
  • Watch Mark Felix go head to head with Innova Solutions’ Sales Director, Spencer Kelly, in a competition against their high-strength products here: https://www.youtube.com/watch?v=QH3z7zIWRNU
  • Mark Felix (born 17 April 1966) is a strongman competitor and regular entrant to the World's Strongest Man competition. Felix has won numerous international grip contests, including the Rolling Thunder World Championships. Continues at; https://en.wikipedia.org/wiki/Mark_Felix
  • Sign & Digital UK is the leading annual event for the sign making, display solutions and digital printing communities and the 2017 show will celebrate 30 years as a national exhibition. The exhibition will showcase everything from wide format digital printers, inks, print consumables to display systems, soft signage and print finishing equipment. There will also be a number of free seminars and workshops at the exhibition. A link to the website can be found here: http://www.signuk.com/
  • Innova Solutions, renowned for their range of super strength adhesives, were finalists for the Lancashire 2015 Best in Business Awards (BIBAs, www.thebibas.co.uk) in three different categories; Employer of the Year, Small Business of the Year and Excellence in Customer Service.
  • Innova Solutions campaign with Mark Felix has been nominated for Prolific North’s B2B Marketing/Integrated Communications Campaign of the year award.The Prolific North Awards 2017 shortlist: https://www.prolificnorth.co.uk/2017/03/revealed-the-prolific-north-awards-2017-shortlist/#table
Quotes
"“Mark Felix is the perfect figure to represent the unbeatable hold and grip strength of our own products. He personifies the Innova Solutions brand perfectly and having him at Sign & Digital UK really helped to get visitors involved and interested.” Speaking of the show’s impact, Glenn continued: “We had a terrific exhibition and took away some exciting leads. You never know - just one of those could make a significant contribution to our annual forecast and pay for the whole show, making it a worthwhile investment.”" Glenn Dunleavey, Managing Director at Innova Solutions, said:
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